Press

East Lansing, MI – May 09, 2012 – The road to legally tracking the performance of mobile advertising has just become straighter, shorter, and more efficient. Thanks to an innovative new tracking methodology recently unveiled by WDA, East Lansing, Michigan, it will now be significantly easier to manage the ongoing uncertainty around UDID deprecation, illegal tracking concerns and other related issues. The benefits for advertisers and the advertising industry will be unprecedented.

The new release, Version 6.0 of the WDA Application Tracking API (formerly AppTracker™), is compliant with all privacy policies, from Apple to the European Union’s rules on Personally Identifiable Information (PII). Furthermore, it features elements to ensure future developments will not render it obsolete; it will work regardless of the fate of current standards efforts such as ODIN and OpenUDID, innovations such as Appsfire, or UDID alternatives such as MAC Address.

Version 6.0 of Application Tracking API supports iOS and Android client or server-based tracking. It is designed to be used by customers of the Impulse™ Mobile Command Center, WDA’s existing breakthrough solution featuring a comprehensive console for mobile advertising campaign management. Impulse™ combines trafficking with analytics to provide the most complete tool available for managing and viewing the business performance of mobile advertising, in real-time.[Read More...]

New York – October 3rd, 2011 – WDA (http://wda.us) announces today the general availability of LinkTracker™, the most innovative and powerful tool available to marketers for managing email and social media outreach. LinkTracker™ is part of WDA’s mobileDSP™ platform for providing media companies, advertisers and their agencies the full set of technology and tools needed to succeed with mobile media in all its forms. LinkTracker™ consists of a private URL shortener, QR code manager, device detector, and dynamic click router. Integrated fully with WDA’s ground-breaking Impulse™ Dashboard, built on Microsoft Silverlight, LinkTracker™ is used for instantly creating smart mobile-enabled URLs called LiveLinks™ and tracking their performance in real-time. The data produced by the LinkTracker™ system is completely owned by the marketer and can leverage any domain name. Visitors who click LiveLinks™ are automatically directed to the appropriate link depending on their device – mobile, tablet or full-browser. An unlimited number of custom experiences are available to the marketer with a single LiveLink™, based upon device, carrier, airlink, past click history, time-of-day and geography. LinkTracker™ distinguishes between original and re-posted links, revealing the value of activity across the entire social graph. LiveLinks™ can be redefined after they are deployed to react to information learned about the social graph during the campaign.[Read More...]

New York – September 16th, 2011 – WDA (http://wda.us) today announces the general availability of AppTracker™, the most powerful tool available to app publishers for growing and managing their businesses through app marketing. AppTracker™ is part of WDA’s mobileDSP™ platform for providing advertisers and their agencies the full set of technology and tools needed to succeed with mobile media in all its forms. AppTracker™ consists of a suite of client and server APIs for Android and iOS, paired with the Impulse™ Dashboard for viewing an app’s business performance in real time.[Read More...]