Do you know where your ad traffic is today?
We do. And we use that knowledge around the clock to keep your campaign on track.
WDA employs an extraordinary system built exclusively for mobile to collect and monitor data in real-time on your campaign. In our experience, this level of monitoring is necessary to achieve a consistently positive ROI, and it is impossible without specialized technology and processes. Every employee at WDA has access to an appropriately configured dash-board specific to their role in your campaign. Whether planning, creating, targeting, tuning or providing customer service, WDA has the pulse of your campaign requirements and current performance at our fingertips.
Every day we're pulling reports from multiple ad networks and correlating them to our live tracking systems. We know exactly what happened over the past 24 hours and we're able adjust everything to react: ad creative, mobile site creative, ad site filtering, device targeting, purchase routing, and more.
We have our own built-in proprietary device and carrier detection, proven superior to commercially-available systems and databases. We use this information for cost assurance on the ad traffic we purchase on your behalf, and to provide a dramatic improvement in post-click effectiveness.
We know your cost-per-acquisition within 24 hours on a per site, per device, per carrier basis. We are completely on top of your numbers, every day.
We provide an automated daily text message to you and your execs with high-level information on your campaign's performance. Then, weekly, we provide you summary reports by carrier & device. Monthly, you get a full summary of activity.
"Collecting Mobile Web analytics data is not as straightforward as traditional web analytics since many of the common methods for data collection either do not work or are at best unreliable. Using traditional tools such as Google Analytics may still appear to work but will actually provide misleading data that represents only a percentage of actual mobile traffic."
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