CASE STUDY: STRIDE

Stride Sweepstakes
Campaign Type
Sweepstakes, All Phones, Print plus Texting

Goal
Attract readers of Maxim Magazine to enter a Sweepstakes by reading a Stride Gum print ad, texting a short code, and receiving a free wallpaper to download. Expected conversion rate: < 0.1%

Results
Cost Per Unique: $0.25
Conversion Percentage: 0.35%!

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