|
Don’t get left in the dirt while trying to avoid boiling the ocean.
Go ahead and be ambitious. Your competitors are. Successful mobile marketing can be difficult, but it is not rocket science. While your marketing projects need many things to come together for success, you may find, as many of our clients have, that WDA is the magic ingredient that puts you over the top. The number one missing ingredient in failed mobile projects: lack of sufficient experience and technology infrastructure specific to the mobile medium and ecosystem, with a sufficiently broad scope. You need to incorporate more than the iPhone. More than SMS. You need to use the power of personalization to fully engage your audience. To ensure success for your mobile campaigns, you need the kind of technology, infrastructure and built-in experience that WDA offers. Following are just some of the elements with specialized mobile requirements that you should have access to for any serious mobile marketing program, and which we find are often lacking in a typical campaign: |
Automatic Detection:Post-click, WDA dynamically detects and configures mobile web pages on a device, browser and carrier level to optimize the mobile experience; for all smart phones and feature phones.Data Collection:WDA operates a real-time data collection system. We combine real-time click traffic data with daily reports from 25 ad networks and mobile commerce systems, integrated with your specific campaign data and our internal management systems.Analytics:WDA maintains our own real-time analytics system, and a unique internal dashboard system, to produce unequalled control and interpretation of data that we use to optimize your campaigns.SMS:We operate multiple free & premium shortcodes.Video:We operate a mobile streaming server & produce mobile-optimized clips.Content:We render all types of mobile content – themes, wallpapers, ringtones, and more -- for flawless presentation and personalized use on all mobile phones; and for integration with your campaigns. |
